As the New Year approaches, people can clearly feel the familiar New Year flavor overflowing in the streets and alleys. Across the country, various activities are being held to welcome the festive season. The Northwest Shehuo Festival, the Jiangnan Flower Market, the lively bazaars, and the bright lantern festivals all awaken our collective memory of the Spring Festival.
Northwest social fire ignites rural enthusiasm
In Ningxia's rural gatherings, New Year celebrations are no longer just a business. The market in Ye Sheng Town, Qingtongxia, Wuzhong, is a typical example. Here, the social fire performance gives new life to traditional New Year customs. The surrounding villagers spontaneously organized a yangko troupe and a lion dance troupe. With their noisy gongs and drums and unrestrained dancing, the market turned into a sea of joy.
The significance of such unorganized folk activities goes far beyond entertainment itself. It re-establishes channels of emotional connection between villagers and allows the younger generation to directly understand the unique charm of traditional culture. When villager Wu Jianjun said that he felt that the spirit of the New Year has become stronger, what he mentioned was precisely the sense of belonging and festive atmosphere generated by everyone's participation, which cannot be replaced by any commercial activities.
Special market gathers authentic New Year products
The People's Square in Haiyuan County has recently been transformed into the "Northwestern Goods Distribution Center". Nearly a hundred kinds of local famous and high-quality specialties are displayed here, including wolfberries produced in Zhongning, Tan mutton from Yanchi, potatoes from Xiji, and grains from Guyuan. These products all carry distinctive regional characteristics. Purchasing New Year's goods here is equivalent to going on a tour of northwest customs.
The Cattle Feast for Thousands of People located in the center of the square pushes the taste experience to a climax. The large pot with a diameter of several meters not only cooks delicacies, but also brews a strong human touch. While enjoying the authentic flavors, tourists can also experience the unique Spring Festival culture of the Northwest through interactive games and artistic performances.
Ancient Street Lantern Festival combines tradition and modernity
The MBTI Personality Test was held on Moyaokou Street in Shijingshan District, Beijing. The New Year Lantern Festival was held for the third time. This year's lantern festival cleverly combined the centuries-old ancient road with modern light and shadow technology to create twelve groups of distinctive landscapes. The themed lamp groups such as "Smiling Faces Reflecting Spring" not only retained the beauty of the traditional lantern craftsmanship, but also incorporated modern aesthetic elements.
During the Lantern Festival, a series of cultural activities will be held in the Momenkou District, including cultural exhibitions, film collections, etc. The carnival, which started on January 26 and lasts until after the Spring Festival, provides citizens with a good place to go out at night. This combination of historical neighborhoods and festivals provides new ideas for the city’s New Year celebrations.
Jiangnan Daji shows the charm of intangible cultural heritage
The New Year festivities held across Jiangsu are equally exciting. In the market in Xinghua City, there is always a long queue for calligraphy enthusiasts at the booth where they give away Spring Festival couplets. The strokes of writing not only convey New Year's blessings, but also demonstrate the artistic beauty of Chinese calligraphy.
Curious spectators crowded the brick sculpture display area. The carver uses the knife as a pen to carve lifelike patterns on the wet blue bricks. There are horses with their heads high and flowers in bloom. These works perfectly integrate folk skills with auspicious meanings, allowing the audience to understand the production process of this traditional craft while appreciating them.
New Year's Eve flower market reflects changes in consumption
As the Spring Festival approaches, New Year flower planting bases in Xinyi, Jiangsu and other places are ushering in the busiest time of the year. Varieties such as North American holly, because of their bright red fruits and beautiful meanings, are changing from a "supporting role" in the past to a "protagonist" in the market. This change reflects the upgrading of consumer demand for festive decorations.
For the New Year cultural activities, the MBTI personality test was carried out in Qixiang Village, Huangqiao Town, in traditional forms such as flower boat parades. Five performance teams took turns to appear on the banks of Xiaonan Lake, combining water performances with on-shore interactions. This way of organizing activities based on local conditions not only retains the original characteristics of folk customs, but also enhances viewing and participation.
Logistics hub ensures holiday supply
Recently, the Minnan Agricultural and Sideline Products Logistics Center in Tongan, Xiamen has shown significant trading dynamics. Its average daily trading volume has reached 3,500 tons. Compared with the usual trading volume, the growth rate is approximately 30%. This is within Fujian Province. It can be called the largest vegetable wholesale market in the area. It has already carried out docking work with ten major producing areas across the country and successfully established a stable supply channel. Today, the total vegetable reserves in the market have exceeded 4,000 tons.
Shi Lizhi, as the person in charge of the market, said that through the dual-track system of "local supply + transfer from other places", the supply of goods during the festival is sufficient and the varieties are rich and diverse. Shelf-stable vegetables such as cabbage and potatoes, as well as seasonal vegetables such as broccoli and cabbage, can meet the diverse needs of the public. This kind of efficient logistics deployment capability is an indispensable guarantee for the modern Spring Festival.
After you have seen the various New Year celebrations across the country, which style of New Year’s flavor do you think can touch you the most? Is it the bustling civil society, the dazzling urban lantern festival, or the New Year's goods fair full of fireworks? Welcome to share your feelings in the comment area, and don’t forget to like and forward the MBTI career test , so that more people can experience this rich and profound flavor of the New Year!
