Netflix, the online video rental platform designed for Windows 10 systems, has launched an application. The highly anticipated application may not be suitable for download for most users at present. This reflects the real challenges faced by Microsoft in promoting its new system ecosystem.
Application release and user expectations
The new version of Windows 10 PC and tablet applications is released by Netflix. The application can be downloaded from the Microsoft Store. Its design uses a new interface style, and the interactive experience is significantly improved compared to the old version. The company hopes to use this to attract Windows 10 users and demonstrate its support for Microsoft's new platform.
However, Microsoft clearly stated that the mobile version of the application is expected to be launched later, which makes some users who are looking forward to a cross-device experience feel that they need to continue to wait, and the current version may not be the best choice for ordinary users. They recommend that ordinary users wait and see for the time being and wait for subsequent more stable updates; and Netflix has also clearly pointed out this. .
Interface design and interaction optimization
The new version of the application is built again on Microsoft's Universal Windows Platform. Its design style is significantly different from the previous version. The interface has become simpler and more modern, and the menu navigation has also undergone reorganization. The purpose of these changes is to provide a more intuitive and smooth browsing and playback experience.
This update fully considers the various input methods of Windows 10 devices, and the application is optimized to support touch screen and precision trackpad gestures. As a result, browsing content with finger sliding actions becomes smoother. At the same time, using the traditional mouse wheel to perform content page turning operations has become more accurate and faster in terms of accuracy and speed.
Functional integration and system integration
The Win 10 version of the Netflix application deeply integrates system features. It supports the dynamic tile function in the start menu, which can directly display thumbnails of recently watched or recommended programs by users on the tiles, making it easy to continue watching quickly. Such a design increases the overall feel and convenience of the system.
Microsoft's voice assistant Cortana is also built into the app. Users can use voice commands to directly search for the movies they want to watch. For example, saying "Hey Cortana, play "House of Cards"" will start the playback. This gives users another way to control, especially in situations where their hands are not convenient to operate in the kitchen or doing housework.
Comparison of ecological status quo and competition
Netflix is satisfied with this update and believes that its Windows 10 application can give fans a good experience. This update is seen as a positive and clear signal from Microsoft to encourage developers to build applications for its new system, highlighting the development trend of the platform.
However, the actual situation is that Windows 10 still lacks high-quality universal applications. Before Netflix, travel service provider Uber, cloud storage service Box, and social software Twitter have already launched their own Win 10 versions of applications. Spotify, the streaming music service provider, also announced that it will launch new products in the near future, and the competitive ecosystem is slowly taking shape.
Microsoft’s goals and installed reality
The background of all application updates for Windows 10 is the radical goal set by Microsoft. In the next two to three years, the number of devices running Win 10 will exceed 1 billion. This goal is the core driving force for the construction of the entire ecosystem.
However, data shows that as of the end of 2015, the installed base of Windows 10 was approximately 110 million units, which is a huge gap from the goal of 1 billion. The installed base is growing slowly, which directly affects developers’ enthusiasm to develop applications for the platform, thus forming a bottleneck for ecological development.
Future challenges and ecological construction
Although Microsoft has high expectations for the new Netflix app, the more strategic mobile app and Xbox app have not yet been launched. Microsoft officials explained that developing well-adapted versions for these different forms of devices poses considerable technical challenges for the development team.
Microsoft executive Yusuf Mehdi bluntly stated that the company still has a long way to go as it improves its app store. The important thing now is to consider which tasks are most critical. Applications from companies such as Netflix and Uber are a good starting point, but to claim the Windows 10 universal application strategy as a complete success, more mainstream applications must be attracted to participate.
Netflix, an American online video rental service, suddenly became famous in 2013 due to its self-produced series "House of Cards", which effectively brought its figure into the mainstream audience around the world. This service provider has more than 10 million users and provides services such as mailing, renting and online streaming of a large number of DVDs.
There is also a PPT document, which is about Netflix's corporate culture and has been widely circulated. It has also been identified as a key and important factor in its success. This document was circulated in 2009 and has more than a hundred pages. It explains the company's management philosophy and was even called "the most important document in Silicon Valley" by Facebook's COO.
For ordinary users, a video application with smooth operation and rich content is an important consideration when choosing an operating system. In your opinion, which one will affect your decision to upgrade or choose a computer system more, a powerful application ecosystem or an easy-to-use operating system itself? Welcome to share your opinions in the comment area. If you find this article helpful, please give it a like and support.
