When Sora2 does not settle for a contest of technical parameters, but tries to combine creation and consumption into one, the challenges it faces really begin.
Ambiguity in platform positioning
The current situation of Sora2 is similar to that of Douyin in the early days. In 2016, the positioning of A.me, the predecessor of Douyin, was in a state of uncertainty, facing powerful opponents such as Meipai and Miaopai. Now, as an AI video platform, Sora2 also lacks a clear reason for users to feel "must use it", and it has a high probability of being replaced among many AI tools.
Initially, users were attracted by its AI-generating capabilities, but the novelty quickly wore off. If the platform cannot quickly establish core tags such as "creation" or "community", then users will easily flow to other tools with more specialized functions. This early ambiguity in positioning is often the first hurdle for a platform to cross the "chasm" and enter the mainstream market.
Content revolution with Remix function
The Remix function of Sora2 has really brought about changes. In the past, users mostly watched and imitated Douyin. However, Remix allows users to directly modify, splice and recreate other people's videos. This results in a 5-second video having dozens of versions during its dissemination, and the content ecology becomes dynamic and diverse.
This marks that AI video has entered the stage of "co-evolution" through "tool generation". The creator releases a starting point, and the audience then relays the subsequent "evolution". This depth of interaction goes beyond traditional likes and comments, significantly extending the life cycle and value of content.
Actual experience of semi-finished product state
According to feedback from ordinary users, the experience of Sora2 is not stable. Many users have reported that the quality of video generation varies, the time required for rendering is difficult to predict, and sometimes completely irrelevant content is generated. Such uncertainty has a severe impact on incentives for continued use.
For professional creators, the platform is obviously lacking in terms of traffic distribution and monetization paths and is completely blank. It is very likely that the video that he spent time and meticulously produced will disappear without a trace due to the vagueness of the algorithm. A system that lacks stable experience and clear incentives will find it difficult to retain creators who truly have the ability to produce high-quality content.
The vision of building an AIGC+UGC ecosystem
Sora2 has a long-term goal, which is to build a hybrid ecological architecture driven by AI and involving many users. To achieve this goal, it is necessary to use AI technology to lower the threshold for video creation to an extremely low level. Just like when a user enters the sentence "sunset by the seaside", they can get a complete short film that covers camera movements, soundtracks, etc., not just material clips.
Based on this, the vitality and diversity of UGC (user-generated content) are integrated into it. Under ideal circumstances, AI assumes the task of solving the lower limit of technology and quality, while users provide the upper limit of creativity and emotion. Only the combination of the two can create a content pool that is both large-scale and sticky.
Business realization and external competition
In terms of commercialization paths, Sora2 is in direct competition with Douyin. Both parties have focused on the needs of merchants to use videos to increase sales. Douyin has built a mature live broadcast and talent marketing system. However, Sora2 provides an AI one-click solution to generate product marketing videos, competing for the marketing budget of the same merchants.
Among the external giants, Tencent is also eyeing it. Tencent has a social relationship with WeChat, rich game and animation IP, and a mature payment system. If it decides to enter this field, it will most likely not be to transform existing products, but to create a unique AI video platform that uses its social chain to achieve a cold start. In this way, this will pose a great threat to Sora2.
Comprehensive considerations behind brilliance
Rewritten as follows: Whether Sora2 can succeed is by no means a technical issue. Copyright is the first challenge. If AI-generated videos contain unauthorized elements, it will cause many disputes. The platform must be like Douyin, which has built a huge library of genuine materials in advance with music, film and television companies.
Computing power is key, as is traffic. Stable generation requires huge amounts of computing power, and traffic determines the life or death of the platform. It must design a powerful recommendation algorithm and growth strategy to attract a large number of users, and keep them active and creative, which requires multiple accumulations of time, capital, and operational wisdom.
In your opinion, for a successful AI video platform, should it give priority to solving technical experience issues, or should it focus on solving issues related to community atmosphere and business model? Welcome to communicate and share your opinions in the comment area.
