In 2015, the pan-entertainment industry showed rapid development. A series of novel concepts and models have profoundly affected the integrated development of games, film and television, sports and many other fields.
The rise of customized IP
A common problem is that the industry is faced with a scarcity of high-quality IP. In order to meet this challenge, an on-demand IP production model began to emerge. There are some professional manufacturers that provide full-process services for corporate customers, starting from creative conception, to content production, and then to marketing.
This model allows small and medium-sized companies that urgently rely on IP to support business operations to see opportunities. They do not have to go through a long waiting process or bid for existing IP at high prices. Instead, they can directly put forward their own needs and obtain exclusive intellectual property content that is very suitable for their own products. This has opened up a new route for content creation and commercial development.
Interactive integration of sports and tourism
The combination of sports and games is no longer limited to traditional sports video games. Some companies have begun to make strategic arrangements to integrate e-sports, mass sports events and entertainment experiences to explore cross-border business models.
Specific practices have already been carried out, such as application examples of gamification of sports data in daily life. Products like this improve the fun and stickiness of users' participation in sports by introducing progressive rankings, virtual rewards and other related mechanisms. This is a successful attempt by sports game interaction in the consumer market.
VR hardware enters the game
In 2015, virtual reality technology officially entered the Chinese consumer market. It is regarded as an important next-generation entertainment hardware platform. The immersive experience it brings is believed to reshape the way games, film and television, and social interactions are played.
Although the cost of equipment was relatively high at that time, and the content ecosystem was still in its infancy, the potential it showed had attracted a large amount of capital and developers to pour in. Everyone in the industry generally predicts that VR technology will give birth to an emerging market that can reach a considerable scale in the next few years.
Accelerate resource integration
Various enterprises jointly choose the pan-entertainment strategy. This is a common decision of many enterprises. It promotes the integration and linkage of cross-industry resources. As far as film and television companies are concerned, they are no longer limited to content production, but are actively expanding into offline areas such as theme parks and live entertainment.
This kind of integration has specific projects to support it, and large-scale theme park projects have begun construction. This not only requires investment from enterprises, but also requires policy support from local governments, revealing that industrial integration is being promoted by multiple forces.
Cross-border cooperation becomes key
Creating a pan-entertainment ecosystem cannot be achieved by relying solely on any single direct-to-consumer field. The boundaries between the game industry, animation industry, film and television industry, including the literature industry, have been broken down, and in-depth collaboration has become an inevitable trend. The value contained in intellectual property-related IP has been maximized through many development processes across different fields.
Successful cases often rely on close cooperation between companies in different fields, from copyright licensing, to joint development, to joint operations. This kind of cooperation allows high-quality content to penetrate into multiple consumption situations and reach a wider user population.
Industry event gathers momentum
An important occasion to observe trends and establish cooperation is at the end of the annual industry conference. There was a grand event in 2015, which attracted global developers, operators, and hardware manufacturers to participate. It also covered a wide range of topics from core games to pan-entertainment.
The conference arranged a summit format, forum format, competition format, exhibition format, etc., which provided a communication platform for all links of the industrial chain. Participants discussed technological innovation, market trends, and business opportunities together, with the aim of building a more dynamic global industrial ecological chain.
Looking back at these keywords in 2015, which one do you think had the most profound impact on the development of the pan-entertainment industry in the following years? Welcome to share your views in the comment area. If you think this article is useful, please give it a like and support. ,.
